Farmacos Especializados Selects NAVTEQ Map to Handle All Location Intelligence Needs

Farmacos Especializados works hand-in-hand with the country's leading health institutions, laboratories, insurance firms and corporations while distributing its products to a great number of pharmacies across Mexico. Its business units include Farmacias Especializadas and Farmacos Nacionales S.A. de C.V. (FANASA).

One of the principal needs of Farmacos Especializados is having geographical data to analyze the sales and products of the pharmaceutical industry. Information such as company growth, market share and points of purchase appear on a country map for geographical analysis. When combined with geographical data, such indicators offer an outlook of the company's current position. This not only allows for a detailed analysis of the industry – it is also a way for the company to learn whether all market niches are being penetrated and improve access to them.

"We needed in-depth information on how our actions affect the pharmaceutical industry.  In other words, we needed geographical data that could clearly show us our current market scope while revealing opportunities for extending this scope--one of our firm's priorities. We chose NAVTEQ map data for this solution because it can be delivered in any format and the quality and precision gives us peace of mind. Finally, it is important for us to rely on a group of experts who know how to integrate and customize geographical solutions," explained Dr. Carlos Flores Alcocer, vice-president of Strategic Planning and IT at Farmacos Especializados.

Farmacos Especializados will use the NAVTEQ data to define the map and implement geographical indicators in all areas of the company. Once the data has been gathered, new distribution routes will be defined and the delivery processes will be optimized to improve the use of resources while reducing costs.

During the initial phase, Farmacos Especializados will conduct an analysis on the location intelligence of its business and then use NAVTEQ maps to get the most detailed information available on the market. This will enable it to be more assertive when making decisions based on its Business Intelligence (BI) platform.

"Farmacos Especializados is a state-of-the-art company in Mexico and one of our main customers in the pharmaceutical sector.  They continue to push the envelope in technology and medicine distribution logistics," explains Javier Nunez Giron, Latin America Enterprise Director for NAVTEQ.  "We are committed to providing the pharmaceutical industry in Mexico with high quality map data that's scalable and can be integrated into any technology.   

About NAVTEQ
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 5,500 employees located in 202 offices in 53 countries.