2008/2013 Demographic Data and New Features in Business Analyst Online Previewed at RECon

“ESRI’s 2008/2013 updates contain new data plus enhanced site analysis for users of the ArcGIS Business Analyst products,” says Lynn Wombold, chief demographer and manager, data development, ESRI. “For our 2008 updates, we developed a current database of the block weights used to retrieve information for user-defined polygons. We believe this innovation will enable our users to derive even more accuracy and benefit from their analyses.”
Conference attendees in the real estate, retail, financial services, and economic development industry sectors saw demonstrations of the new data inside Business Analyst Online. Interactive features, such as live thematic mapping and more flexible study-area definition and comparison using ESRI’s 2008/2013 demographic data, were included in these demonstrations.
Users can now easily compare market areas and update and change map elements with live thematic visualizations, then view the changes as they occur to ensure that the map results fit the requirements of each project. Users save time and money with this capability by being able to quickly analyze many what-if scenarios to produce one set of boardroom-ready materials based on the latest demographic data. The increased flexibility in designing and comparing study areas, which was previously available only in ArcGIS Business Analyst desktop software, enables users to perform custom analyses that will more precisely locate optimal sites, the most profitable customers, and the best markets.
“Customers want immediate access to the most useful and current information without having to sift through piles of reports. Business Analyst Online with 2008/2013 demographic data provides customers with the ability to quickly understand their sites and markets,” says Brenda Wolfe, Business Analyst Online product manager, ESRI. “These new functionalities allow customers to complete their research and analysis projects faster with better results.”
The 2008/2013 data is available on Business Analyst Online in more than 70 reports and maps including the Demographic and Income Profile, Market Profile, and Age by Race Profile. Information from these reports can be used to analyze trends, identify growth, and discover new marketing opportunities.
“The 2008 version of the Market Profile report is now available to Business Analyst Online subscribers. Other reports will follow on a flow basis as they become available. We are very excited about incorporating ESRI’s 2008/2013 demographic data into Business Analyst Online,” says Wolfe. “This information is invaluable to our customers, enabling them to make better business decisions that can improve efficiencies and grow revenues. These Web services from Business Analyst Online enable ESRI to provide information quickly to a wide variety of customers.”
Demand for reports and maps from Business Analyst Online has steadily increased as users across many industry sectors recognize the value of accurate and current business, consumer, demographic, and lifestyle data. Economic development and urban planners, commercial real estate agents, retailers, and financial services analysts use Business Analyst Online to analyze markets and determine specific product and service offerings.
For more information about the 2008/2013 demographic data on Business Analyst Online, visit www.esri.com/bao or call 1-800-292-2224.