Green Goes Mainstream: Biodiversity Is Climbing the Corporate Agenda

Another recent survey, also spotlighted in the TEEB report for business, shows rising interest among consumers with 60 per cent of those surveyed in America and Europe and over 90 per cent in Brazil aware of biodiversity loss.

Over 80 per cent of those consumers surveyed said they would stop buying products from companies that disregard ethical considerations in their sourcing practices.

The "TEEB for Business" report indicates that scrutiny of big business and its impacts on the world's natural capital is likely to intensify as better evaluations and assessments come to the fore.

The UK-based consultancy TruCost, on behalf of the UN's Principles for Responsible Investment, is set to publish a study on the activities of the world's top 3,000 listed companies, estimating that their negative impacts or 'environmental externalities' total around US$ 2.2 trillion annually.

Pavan Sukhdev, the TEEB Study Leader and also head of UNEP's Green Economy Initiative said: "Through the work of TEEB and others, the economic importance of biodiversity and ecosystems is emerging from the invisible into the visible spectrum. It is clear that some companies in some sectors and on some continents are hearing and acting on that message in order to build more sustainable, 21st century businesses".

the report, entitled "TEEB for Business" and part of a suite of reports being launched in the UN's International Year of Biodiversity, calls for companies to embrace concepts such as 'No Net Loss'; 'Ecological Neutrality' and ultimately 'Net Positive Impact' on the environment.

Achim Steiner, UN Under-Secretary General and Executive Director of UNEP which hosts TEEB, said: "We are entering an era where the multi-trillion dollar losses of natural and nature-based resources are starting to shape markets and consumer concerns. How companies respond to these risks, realities and opportunities will increasingly define their profitability; corporate profile in the market-place and the overall development paradigm of the coming decades on a planet of six billion, going to over nine billion people by 2050".

Julia Marton-Lefevre, TEEB advisory board member and Director General of IUCN, which coordinated the TEEB for Business report, urged companies attending the 1st Global Business for Biodiversity Symposium at the Excel Centre in London on 13 July to back new and transformational policies such as those outlined in the report.

"Together governments and business, in both developed and developing economies, can show leadership by establishing networks of committed corporations across all sectors dedicated to achieving a 'Net Positive Impact' on biodiversity and ecosystem services".

The TEEB report cites the case of the multinational mining giant Rio Tinto as one company that has committed itself to achieving Net Positive Impact on biodiversity. In association with leading conservation experts the company has developed new ways of assessing the biodiversity values of its land holdings, and has begun to apply biodiversity compensation or 'offset' methodologies in Madagascar, Australia and North America.

Other companies with similar commitments on biodiversity include Walmart (Acres for America initiative), Coca Cola (water neutral by 2020) and BC Hydro (no net incremental ecological impact).

In addition to minimizing and mitigating adverse impacts, business can also generate revenue from conserving biodiversity and delivering ecosystem services. Agriculture, forestry and fisheries all depend on healthy ecosystems to ensure healthy profits.

The tourism sector has a major stake and role to play in conserving biodiversity. Realising its reliance on the biodiversity rich but fragile coral reefs, Chumbe Island Coral Park Ltd in Tanzania has invested over US$ 1.2million to establish a marine park to protect the corals surrounding Chumbe Island. The company actively supports park management as well as its own resort facilities.