After the purchase of Tele Atlas by TomTom, the company decided to focus primarily on navigation, and decided to abandon their Dynamap product, which has been used extensively for years for business geographics. While the navigation-oriented mapping data has broad utility that isn’t solely relegated to routing, it doesn’t provide the tuned geocoding capability or up-to-date postal and census data that are critical to such business applications as site selection.
I met yesterday with BroadMap, a company that aims to fill the gap for enterprise-oriented mapping data as a platform for business. The company is made up of ex-Tele Atlas personnel that got its start focusing on the broadband mapping effort mandated by congress. The company is focused both on broadband mapping as well as a this fine-tuned data product for enterprise mapping.
Similar to how Tele Atlas operated with cooperation with states and territories, BroadMap has set up a Map Connect Clearinghouse for a partnered approach to data creation.
