Walt Disney World is famous for its highly automated and crafted entertainment experience. Management schools have long held up the meticulous nature of the Disney experience, and technology has always been at the center of making the dreams a reality. Now, Disney has spent the last year outfitting the park with an array of sensors, video cameras, digital park maps and computer programs to address the wait times for its attractions.
Read more about the application of a sophisticated sensor web to address the needs of the “entertain-me-right-this-second generation” in this feature in today’s New York Times. A fascinating aspect of this latest effort is the heightened control that Disney gains from this system all in the name of visitor happiness. In the near future, more control will be aimed at individuals through the use of smart phone applications that guide the experience of individuals more efficiently. When the aim is getting the best experience for your money, it’s hard to fault this impressive and cutting-edge application of technology.
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I just got back from a Disney Cruise and I’ll agree that they are incredibly adept at customizing and creating an immersed experience. We, and even the Cruise Director, joked about when Disney would start controlling the weather to create ideal conditions.
Given the entirely controlled environments of Theme Parks, Cruise Ships, and now even Disney’s Island – Castaway Cay – they have an unrivaled ability to provide very precise, engaging, and obviously lucrative, customer engagements.