Nike Leads the Sensored Future

by Matt Ball on February 22, 2012

Today, Nike launched the Hyperdunk, a basketball shoe with sensors in four key pressure points on each foot to measure activity on the court. The sensor uses accelerometer technology to measure movement and gravity to determine jumping, jump height, and quickness. Connection to smart phones provides the ability to share statistics and details of your workout with friends via social networks.

This latest sensored shoe builds on Nike’s foray into sensored running with their Nike+ Sensor that links with Apple iPods to motivate and track your running progress. More than 6 million people are using the Nike+ sensor and application since it launched in 2006, and the numbers continue to grow.

Clearly, Nike has a strong understanding of the motivational factor of a quantified workout, and they’re parlaying that now into additional sports. See the video below for an advertisement that promotes the new Hyperdunk shoe that is slated to come out this June, and to be worn by LeBron James in the 2012 Olympics.

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